Break the Binary
Social Campaign
Break the Binary
Social Campaign
YEAR
2022
MEDIUM
Marketing
Branding
Photography
COLLABORATORS
Jacob Lawall
Annie Princivalle
Valerija Prohorenkova
Penn State Opulence
Drag Ambassadors
2022
MEDIUM
Marketing
Branding
Photography
COLLABORATORS
Jacob Lawall
Annie Princivalle
Valerija Prohorenkova
Penn State Opulence
Drag Ambassadors
"Break the Binary" is a collaborative project with PSU Opulence, the Drag Ambassadors at Penn State University. PSU Opulence aims to cultivate a safe, inclusive, and enjoyable space for the LGBTQ+ community within Penn State and beyond. Embracing Opulence's mission, our project focuses on creating a social educational and awareness campaign in State College, Pennsylvania. This project celebrates drag performance as an art form while highlighting its significance in challenging the gender binary.
This campaign produced a range of captivating educational posters using vibrant photography and experimental typography. These posters were meticulously designed to catch the eye and effectively convey important messages. By blending striking visuals with creative typography, we aimed to create memorable and engaging materials that inspired learning and awareness.
GLITCH Design Competition, Best in Advertising Award, 2022
Salute Design Competition, Best in Show, 2022
UCDA Design Awards, Gold Medal & Best in Show, 2022
Graphis New Talent Annual, Silver, 2023
This campaign produced a range of captivating educational posters using vibrant photography and experimental typography. These posters were meticulously designed to catch the eye and effectively convey important messages. By blending striking visuals with creative typography, we aimed to create memorable and engaging materials that inspired learning and awareness.
GLITCH Design Competition, Best in Advertising Award, 2022
Salute Design Competition, Best in Show, 2022
UCDA Design Awards, Gold Medal & Best in Show, 2022
Graphis New Talent Annual, Silver, 2023
POSTER SERIES
WELCOME CARDS
SOCIAL MEDIA
