"Soulmate" is a brand I created for my senior capstone project, offering a unique approach to the wine market by catering specifically to women navigating through breakups. With unrestricted freedom, I merged my love for branding and storytelling to fill a gap in the market, offering affordable wines tailored for this audience. Inspired by real-life experiences and a desire to support others going through similar challenges, this brand is designed to be a comforting companion during tough times.

In addition to developing an enticing social media campaign, website, and promotional posters, I also devoted attention to crafting captivating labels for the wine bottles. These labels needed to reflect the brand's personality and message, stand out on the shelves, and resonate with the target audience. I explored the idea of incorporating edible shimmer into the wine to add an extra touch of allure. This enhanced the product's visual appeal and added a whimsical and luxurious element, further aligning with the brand's image of being a supportive and indulgent companion during difficult times.