Stoned Fish Taco Co.
YEAR
2021
MEDIUM
Branding
Photography
COLLABORATORS
Becca Baker
Annie Princivalle
Lucas Sterrett
2021
MEDIUM
Branding
Photography
COLLABORATORS
Becca Baker
Annie Princivalle
Lucas Sterrett
Stone Fish Taco Co. is a collective vision to revolutionize the dining scene. Our mission was clear: to craft a brand that surpasses the mundane. Our journey began with the task of creating enticing promotional materials, inviting diners into the experience. Alongside this, we took on the challenge of designing an immersive physical experience where every element immersed visitors into our brand. Additionally, we developed comprehensive brand guidelines, ensuring that every aspect of the Stone Fish Taco Co. experience was cohesive and unforgettable.
Our group decided to explore the concept of a taco company infused with THC, leading to the creation of "Stoned Fish Taco," a theoretical beachside eatery in Santa Monica, California. Our strategy involved conducting a detailed competitive analysis, aiming to create a brand that stood out in the market. We envisioned a brand identity reflecting the relaxed, laid-back vibe associated with marijuana use, utilizing rough line illustrations and vibrant colors reminiscent of the Santa Monica atmosphere. Through the development of various deliverables such as menus, taco wrappers, social media content, and merchandise, we successfully captured the essence of "Stoned Fish Taco." The physical space was also designed to embody beachside vibes, featuring elements that evoked the feeling of being one with the ocean. Overall, our execution aimed to create a cohesive brand experience that resonated with our target audience and reflected the unique personality of "Stoned Fish Taco."
Our group decided to explore the concept of a taco company infused with THC, leading to the creation of "Stoned Fish Taco," a theoretical beachside eatery in Santa Monica, California. Our strategy involved conducting a detailed competitive analysis, aiming to create a brand that stood out in the market. We envisioned a brand identity reflecting the relaxed, laid-back vibe associated with marijuana use, utilizing rough line illustrations and vibrant colors reminiscent of the Santa Monica atmosphere. Through the development of various deliverables such as menus, taco wrappers, social media content, and merchandise, we successfully captured the essence of "Stoned Fish Taco." The physical space was also designed to embody beachside vibes, featuring elements that evoked the feeling of being one with the ocean. Overall, our execution aimed to create a cohesive brand experience that resonated with our target audience and reflected the unique personality of "Stoned Fish Taco."
